RankKitUTM Link Builder
Build trackable campaign links for Google Analytics with consistent, lowercase UTM parameters.
About this tool
UTM parameters tell analytics where your traffic came from. This builder keeps them lowercase and consistent so your reports stay clean.
How to use the UTM Campaign URL Builder
- Enter the destination URL.
- Fill source, medium and campaign.
- Copy the final URL.
- Use it in ads, emails and social posts.
Frequently asked questions
Are UTM parameters bad for SEO?
Not if the page has a self-referencing canonical tag. Do not use UTMs on internal links.
Case sensitive?
Yes. "Email" and "email" are different sources in analytics.